For Victory Youth Conference 2023, I served as Creative Director, overseeing every aspect of the event’s visual identity and media execution. From pre-event promotion to on-site production, I led creative direction across design, photography, and video. As well as developing the campaign, creating slides and LED wall visuals, and guiding a team of designers, photographers, and videographers.
My role extended to social media strategy and live content creation, driving engagement and sign-ups from our local community and churches across the U.S. Alongside my wife, I helped design and install immersive lobby elements, photo booths, and merch displays. I also designed a full merch line that included five tees, two hats, and a sweatshirt. My team and I also directed a last-minute promo shoot to showcase the collection during services and on social media.